If you’re diving into using Shutterstock videos, it’s essential to understand the different licensing options and what they mean for your project. Shutterstock offers two main types of licenses: Standard and Extended. The Standard license is suitable for most personal or commercial projects with limited distribution, while the Extended license covers broader uses, like merchandise or large-scale campaigns.
When you download a video, you’re granted specific rights based on your license type. These rights typically include the ability to use the footage in various media formats, but there are restrictions—like not reselling the video as a standalone product or using it in a way that infringes on someone’s privacy or intellectual property rights.
It’s also crucial to check the licensing agreement details—some videos may have additional restrictions, such as geographic limitations or requirements for attribution. If you’re unsure, always refer to Shutterstock‘s licensing terms or contact their support to clarify what you’re allowed to do with the footage. Remember, using a video outside of your license rights can lead to legal issues, so always stay informed and compliant.
Importance of Properly Crediting Shutterstock Videos
While Shutterstock generally doesn’t require attribution for most commercial uses under their standard licenses, there are situations where giving credit is a good practice—and sometimes necessary. Properly crediting not only shows respect for the creator’s work but also helps maintain transparency and professionalism in your projects.
For videos that do require attribution—such as those used under Creative Commons licenses or specific licensing agreements—it’s vital to follow the exact crediting instructions provided. This often includes mentioning the creator’s name, the platform (Shutterstock), and sometimes the license type.
Here’s why proper crediting matters:
- Legal Compliance: Fulfilling licensing requirements helps you avoid potential legal issues.
- Supporting Creators: Giving credit recognizes the hard work of videographers and encourages continued content creation.
- Maintaining Professionalism: Proper attribution demonstrates integrity and respect for intellectual property, which is especially important in formal or commercial projects.
Typically, a simple credit line might look like this:
Video by [Creator's Name] via ShutterstockAlways double-check the licensing terms and follow the specified attribution guidelines. When in doubt, including a credit line in your video credits, description, or end screen is a good habit that shows you’re a responsible content user. Remember, giving proper credit not only keeps you compliant but also fosters a positive relationship with content creators and the licensing platform.
3. Steps to Credit a Shutterstock Video Correctly
Crediting a Shutterstock video might seem straightforward at first, but doing it the right way ensures you stay within licensing terms and give proper recognition. Here’s a simple step-by-step guide to help you get it just right:
Step 1: Identify the Correct Licensing Type
First, determine whether you’re using a standard or enhanced license. This affects how you credit the video. Standard licenses typically cover most common uses like online videos, but for larger projects or commercial use, an enhanced license might be necessary. Always double-check your license details on Shutterstock, as they specify credit requirements if any.
Step 2: Gather Essential Information
Next, collect all the key details needed for proper attribution. Usually, this includes:
- Video Title
- Author or Creator Name
- Shutterstock as the Source
- License Type (if required)
Having this info ready makes it easier to craft a clear and correct credit line.
Step 3: Use Clear and Concise Wording
When you’re ready to credit, keep the wording simple but complete. You want to acknowledge the creator and the source without cluttering your content. For example, you might say, “Video by [Creator Name] via Shutterstock” or “Courtesy of Shutterstock.”
Step 4: Place the Credit Appropriately
Placement is key. Usually, credits go in the video’s description, end credits, or a visible footer, depending on the platform. For online videos, the description box is the best spot. For presentations or films, include it at the end or in a credits roll. Make sure it’s easy to read and stays visible long enough for viewers to notice it.
Step 5: Verify and Keep Records
Finally, double-check your credit for accuracy. Keep a record of your license and the credit you used in case you need to reference it later, especially if you’re using multiple assets or sharing the project publicly. Proper documentation helps you stay compliant and protects you from future issues.
4. Examples of Proper Video Credit Wording
Clear and professional credit wording can vary depending on the context, but the goal is always to acknowledge the creator and source properly. Here are some examples tailored for different scenarios:
Basic Online Video Credit
“Video by Jane Doe via Shutterstock”
More Formal or Detailed Credit
“Footage courtesy of Shutterstock, created by Jane Doe, licensed under [License Type].”
Credit for a Presentation or Film
“Special thanks to Jane Doe for the footage, available through Shutterstock.”
Including License Type (if required)
“Video by John Smith via Shutterstock, licensed under Standard License.”
Tips for Crafting Your Own Credit Wording
- Be specific: Include the creator’s name and source.
- Keep it brief: Long credits can distract, so aim for clarity and brevity.
- Follow platform guidelines: Some platforms or projects may have specific credit formats—check their recommendations.
By following these examples and tips, you’ll ensure your Shutterstock video credits are professional, respectful, and compliant with licensing terms. Proper crediting not only honors the work of creators but also adds credibility to your own projects.
5. Common Mistakes to Avoid When Crediting Shutterstock Videos
When it comes to crediting Shutterstock videos, it’s easy to make mistakes—especially if you’re new to the process. But these errors can cause legal issues or even lead to content removal, so it’s best to stay vigilant. Here are some common pitfalls to watch out for:
1. Forgetting to Credit at All
This is probably the biggest mistake. Even if the licensing agreement doesn’t explicitly require credit, it’s good practice to give credit whenever possible. Not crediting properly can jeopardize your rights to use the content and may violate Shutterstock’s terms. Always double-check the licensing info to see if attribution is needed.
2. Incorrect or Incomplete Information
Make sure you include all necessary details. Missing information like the video creator’s name, Shutterstock as the source, or the license type can cause problems. For example, just mentioning “Video courtesy of Shutterstock” might not be enough. Proper credit should specify:
- The author’s name or username
- Shutterstock as the source
- The type of license (e.g., standard or enhanced)
3. Using the Wrong Format or Placement
Credit should be clear and visible. Avoid hiding it in footnotes or fine print. The best practice is to place credit near the video or in a section where viewers will see it easily—like in the video description, at the end of a video, or in a credits section on a website.
4. Ignoring License Restrictions
Some Shutterstock videos come with restrictions—for example, they may not be used for certain commercial purposes or in sensitive contexts. Failing to adhere to these restrictions and not providing the proper credit can lead to copyright infringement claims.
5. Using the Wrong License Type
Not all Shutterstock videos are licensed the same way. Using a standard license where an enhanced license is required (or vice versa) can cause issues. Always verify which license you have and ensure your credit aligns with the license terms.
6. Additional Tips for Using Shutterstock Videos Responsibly
Using Shutterstock videos responsibly isn’t just about proper credit—it’s about respecting creators’ rights and maintaining your reputation. Here are some helpful tips to keep in mind:
1. Always Read the License Agreement Carefully
Before downloading or using a video, take the time to understand the licensing terms. This will clarify whether you need to give credit, how you can use the video, and any restrictions you must follow.
2. Keep Records of Your Licenses and Credits
Document your licenses and the exact credits you’ve provided. This can be invaluable if questions or disputes arise later. Save screenshots, license certificates, and any correspondence related to your usage.
3. Use Clear and Visible Credit Placement
Place credits where viewers can easily see them. For online videos, this might be in the video description or a dedicated credits segment. For websites, include the attribution in a footer or near the video player.
4. Respect Creative and Cultural Sensitivities
Be mindful of how and where you use Shutterstock videos. Avoid using content in contexts that could be offensive or misrepresentative. Proper attribution isn’t just a legal requirement—it’s also about respecting the original creators and audiences.
5. Give Credit Even When Not Legally Required
While some licenses don’t mandate attribution, giving credit is a courteous practice. It helps support content creators and encourages the sharing of quality work. Plus, it enhances your credibility and professionalism.
6. Keep Up with Shutterstock’s Terms and Policies
Platform rules can change, so stay informed about Shutterstock’s licensing policies and credit requirements. Regularly check their website or your account dashboard for updates.
In summary, proper crediting isn’t just a checkbox—it’s a vital part of responsible content use. By avoiding common mistakes and following best practices, you protect yourself legally and foster a respectful creative community.
